Digital Marketing Manager

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Job Description

 

 

If you are a proactive, mature Digital Marketing Expert who has the ability to work in a fast-paced; high pressured environment; then we’d love to hear from you!

This is your chance to join the FinTech revolution across Africa! We are one of the leading online payments companies across the continent with over 4,000 customers serving the travel, tourism and hospitality sectors.

We are seeking someone who will speak their mind and blend in well with our talented team of experts. The successful candidate will have an ability to run the entire Marketing department in the absence of the Head of Marketing. (Strong knowledge of Inbound Marketing/Hubspot would be highly advantageous!)

YOUR MISSION – To build, develop, maintain and promote the company brand and the company messages

Reporting to:    Head of Marketing

Subordinates:  Marketing Officer/s & Graphic Designer

Peers:                   Digital marketing consultor

 

Duties and Responsibilities:

  • In charge of generating quality leads from digital marketing channels
  • Develop and execute digital marketing activity based on strategy approved by the group’s marketing manager and CEO
  • Meet monthly, quarterly and yearly lead generation goals
  • Plan, brief, execute and maintain online marketing and social media campaigns
  • Plan, create execute and maintain dedicated DPO products online campaigns
  • Generate DPO’s digital content (blog posts, whitepapers, guides, case studies and videos).
  • Plan, manage and control the internal communication within the company related to the brand and products
  • Manage and update the company’s websites and keep them up to date with Search Engines benchmarks.
  • Plan and execute market research & competitor reviews
  • Analyze the success of campaigns and the effectiveness of marketing channels
  • Develop, maintain and submit weekly, monthly, quarterly and yearly marketing reports
  • Keep up to date with online marketing trends
  • Continuously research new online tools and platforms to increase marketing efficiency and lead generation
  • Maintain ongoing communication with the Sales Department in order to optimize campaigns and online activity
  • Additional marketing activities as and when required

 

Person Specification, qualifications and skills

  • Should be able to exhibit self-motivation and the ability to work effectively and efficiently even under high pressure;
  • He/She must be persuasive with a high level of diplomacy and capable of organising and leading professional team
  • Hands on experience of marketing and analysis tools, social media and offline marketing skills
  • Experience with Google Analytics
  • Experience with CRM (one of the most used e.g. Zoho, Salesforce etc.)
  • Understanding of SEO and its role in marketing
  • Understanding of content /inbound marketing and lead nurturing
  • Staff managerial, mentorship and coaching skills
  • Excellent event and organisational skills
  • Excellent reporting skills and be able to adhere to deadlines
  • A natural marketing person, with excellent public relations and communications skills
  • Must have good planning and focus on timely execution
  • A creative & innovative approach to marketing
  • A strong team player
  • Minimum of 5 years’ experience in online marketing on a senior level
  • Minimum of 3 years’ experience in B2B marketing
  • Business-related degree will be added advantage
  • Experience in the hospitality/tourism industry will be an added advantage

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