We’re passionate about changing the recruitment industry for the better and have a number of highly innovative staffing solutions which address various pain points in the hiring process. We are looking for a great Inbound Marketing Manager to help us fulfill our mission.
Are you experienced enough and ready to take full responsibility of our inbound marketing strategies including social media, blogs, lead generation and customer journey?
Our ideal candidate thrives when being challenged and is enthusiastic about working in a fast-paced, ever-changing environment. If you are eager to work with smart people to solve complex problems, then we are looking forward to hear from you!
Inbound Marketing Manager duties and responsibilities
*Defining and improving marketing automation
*Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
*Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email and events to drive customer acquisition
*Optimize marketing automation and lead nurturing processes through email, content, and social channels
*Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
*Conducting customer, competitor, and product research
*Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
*Propose new and improved inbound marketing campaign ideas
Inbound Marketing Manager requirements
*Previous experience in inbound marketing
*Creative writing skills
*Deep understanding and experience of leveraging CRM systems
*Hugely attentive to detail
*Excellent communication and interpersonal skills
*Creative thinker and problem solver
*Efficient organizational and time management skills
*Data driven and research oriented
*Proficiency in marketing automation and blogging software features – Zoho preferably but any experience of marketing automation is fine (hubspot, marketo, infusionsoft)
*Basic WordPress (HTML/CSS)
*Basic Graphic design (Adobe Creative Suite hands-on experience is an advantage)
What we offer:
*Our Cape Town offices are in Eden on the Bay, Blouberg and a stone’s throw from the beach!
*We have a tight-knit, young, energetic and very passionate team who are all striving for the same goal.
*Our culture is relaxed, open & friendly – flexible work time, working from home and some pretty cool team events throughout the year.
*We’d happily consider someone on a full or part-time basis (3 days per week minimum) and salary will be commensurate based on your experience along with bonuses linked to performance.